RF Ramona Furter
Explore my skills

I take a business priority, ship it, and prove it moved a number.

I’m a digital transformation, product and project lead. Over twenty years of working experience, more than a decade in product and project delivery, much of it building ventures from zero. I use AI as leverage where it helps, and I know where the judgment has to stay human. Start with my skills, and click any one to see where I’ve done it.

Explore my skills Read the CV
20+ yrsworking experience
10+ yrsproduct & project delivery
+9% / +15%lift on a CHF 100M+ business
2 roundsraised as founding team
Portrait of Ramona Furter

Skills

Anyone can list skills. So pick one. Filter by area, click any skill, and the panel shows what it looks like in my hands and the moments from my career that prove it.

34 skills · 5 areas

How I use AI

AI is a tool I use daily, on the strategy side and in the build itself. Knowing where not to use it matters as much as knowing how.

Ship products. Built Pedal Peak end to end, idea to running product, and automate real workflows with n8n and LLMs.

Test ideas fast. Working prototypes that validate an idea before the big spend.

Know the limit. Stakeholder calls, commercial trade-offs and decisions about people stay with me. AI helps me prepare them, it does not make them.

The CV

Digital transformation, product and project lead in Zurich. Swiss citizen, available with notice. I turn ambiguous business priorities into scoped projects, governed delivery and measured results, equally at home with engineers on the build and with leadership on the trade-offs.

Jan 2026 to present

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

  • Lead digital and AI-driven business transformation, from sizing the opportunity to building and governing the delivery roadmap.
  • Build and automate working solutions hands-on with AI tooling, rather than handing off a brief and waiting.
  • Translate what AI can and cannot do into plain decisions for leadership.

Aug 2025 to present

Own ventures

Self-employed · Zurich

  • Build and run smedium: first paying clients, websites shipped, delivery automated with AI workflows.
  • Build and run Pedal Peak: events, a new website and a growing community.
  • Work hands-on with LLM tooling, prompt engineering, AI workflow automation and AI-supported content production.

Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the e-commerce platform and strategy for a CHF 100M+ business, reporting to C-level.
  • Lifted conversion 9% and the checkout step rate 15% through research, A/B testing and analytics.
  • Led a cross-functional team and external agencies, owning budget, resourcing and KPIs.

Jun 2023 to Sep 2024

Lead Project Manager

Brixel · Zurich

  • Owned the partnerships with financial institutions, UBS and Baloise, that drove growth.
  • Was the main bridge between senior client stakeholders and the internal delivery team.
  • Ran delivery against scope, timeline and budget, keeping both sides aligned to one outcome.

Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

WePractice · Sparrow Ventures (Migros Group) · Zurich

  • Founding team of a health venture. Closed two funding rounds and grew it to 10 locations, 23 people and 170+ customers.
  • Generated 1000+ client matches in year one and built the full go-to-market on a hypothesis-and-data approach.
  • Built and led the marketing and sales team after Series B, owning budget, KPIs and growth.

Sep 2019 to Sep 2022

Growth & Venture Builder

Sparrow Ventures · Zurich

  • Built and governed a portfolio of internal startups, from early validation through to scale-up.
  • Used research and experimentation to improve conversion, lower acquisition cost and raise customer lifetime value.
  • Made the build, buy and partner calls as new ventures took shape.

Jan 2017 to Aug 2019

Intrapreneur, Innovation

Die Mobiliar · Bern

  • Ran staged market pilots for new products (Smide, now BOND Mobility, plus XpertCheck and Lizzy) from MVP to launch inside one of Switzerland’s largest insurers.
  • Coached cross-functional teams and explored new data and partnerships.
  • Took ideas through clear gates, validate, build, pilot, with a real go or no-go at each step.

2005 to 2016

Earlier career

Accounting discipline, then FMCG product marketing, the foundation under everything since.

  • Junior Trade Marketing Manager · Promena, Pratteln · 2016
  • Junior Product Manager · Cruspi, Dällikon · 2014 to 2015
  • Assistant Product Manager · Domaco, Lengnau · 2010 to 2014
  • Accountant · Kuoni & AMAG · 2008 to 2010
  • Commercial apprenticeship (Kauffrau E-Profil) · Bridgestone Switzerland · 2005 to 2008

What I have built

I build my own products, end to end. Web and native iOS apps, on modern AI workflows. This page is one of them: I build a made-to-measure site for each role I apply to, so the work is shown rather than listed.

smedium.ch
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smedium

My studio: branding, websites and content for small businesses and startups. I design and build each site myself, from positioning to the last detail. This is the live one, have a look.

Open smedium.ch

Onyx

A native iPhone focus app I built and use daily: start a session, block distracting apps with Apple Screen Time, and see your focus in clean charts. Built in SwiftUI, solo, with AI in the loop.

Open onyxfocus.app
onyxfocus.app
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pedal-peak.com

Pedal Peak

A cycling community platform with its own native iOS app. It connects riders with curated routes, local groups and stories. I’ve built it end to end on modern AI tooling since 2023, from first idea to running product.

Open pedal-peak.com